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eBook details

• Title: Hype Yourself
• Author : Lucy Werner
• Release Date : January 09, 2020
• Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,Marketing & Sales,Management & Leadership,
• Pages : * pages
• Size : 1833 KB

Description

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***

In an industry rife with jargon and snake oil, Lucy demystifies the dark artsof PR and cuts to the chase showing founders everywhere how to get the word out faster, more authentically and without a massive price tag. An essential read for anyone who wants to build a strong profile for their business or themselves.Jeff Tayler, Editor in Chief, Courier Media

Every small business should take its reputation seriously, and Hype Yourself is a fantastic hands-on guide for business managers up and down the country. If you’re looking for a practical book to help you manage your own PR, look no further.Francis Ingham, Director General, PRCA

The world of PR is often seen as a scary black box that is exclusively for big companies with influential networks. Well, Lucy takes a crowbar tothat black box and shovels the contents straight into the world of small businesses. Lucy brings to light a plethora of actionable and approachable options for businesses built off the back of a wealth of experience and knowledge. What makes this book so special is Lucy’s clear focus and passion for delivering actionable content to small businesses. In a world where we are inundated with digital marketing campaigns, curating a more genuine connection with potential/actual customers is ever more important. This book is a beautifully written insight into how anyone can start building themselves a strong PR campaign that works for their business.Albert Azis-Clauson, CEO & Founder of UnderPinnedCovering so much more than just PR, Hype Yourself is a must-read for any business owner wanting to build awareness in an authentic and genuine way. This book cuts the fluff and gives you straight taking PR advice that you canaction before you plough any more time or money into PR. Lucy’s thinking is outside the traditional PR box: refreshing and inspiring.

Rosie Davies-Smith, Founder of PR Dispatch & LFA

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